"I build you this awesome box keg, and all you put in it is light beer?"

MillerCoors LLC, the beer-makers of (surprise!) Miller and Coors, are test-marketing a new $20, 1.5-gallon “Home Draft” box, built to fit in your fridge and keep beer fresh for about 30 days. Sounds fun, right? Well, don’t reach for that lampshade just yet, Bluto:

The price per ounce is roughly 15% higher than for an 18-pack of the same beer, MillerCoors said.

Come again? Buy in bulk; pay more? The schlock-hop jockeys explain the idea like this:

The product, which is recyclable, is aimed at the 30% of beer drinkers who say they prefer draft beer to the bottled or canned variety, said Andy England, chief marketing officer at MillerCoors. "We're really trying to meet that occasion when you just got back from work and want to reward yourself."

Ah. So this is for the connoisseurs whose delicate palates differentiate bottled-versus-draft, but who still swig swill. Seriously, “rewarding” yourself with a tall Miller Lite is akin to taking a “vacation” to your great aunt’s house. Full article here.

For the actual Carribean getaway of beers, go here. Or, to settle for the weekend-with-friends-in-Chicago of beers, there’s always good old Sam.

Headline explained (sort of) here.